--- title: "How Much Does a Loyalty Program Cost? (2026 Prices)" description: "What loyalty program software costs a small business in 2026: monthly prices, free plans and trials for every tool we review, plus the costs that catch you out." url: https://bestloyaltyplatforms.com/loyalty-program-cost --- # How Much Does a Loyalty Program Cost? (2026 Prices) Updated November 11, 2026 Loyalty program software for one location costs between $25 and $164 a month for the tools that publish a price. Smile.io, BonusQR, FaveCard, LoyaltyLion and Yotpo Loyalty have free plans, while Revio, Toast Loyalty and Clover Rewards only give a price after a demo. What you pay depends mostly on the number of locations, the messaging you need and whether loyalty is an add-on to your POS. ## Loyalty program prices compared Every price comes from the vendor’s own pricing page, for one location, cheapest first. | Tool | From | Free plan or trial | All plans | Checked | | ------------------------------------------------------------------------------- | ---------------------- | ------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | | [Smile.io](https://bestloyaltyplatforms.com/tools/smile-io) | Free, then $15/mo | Free plan up to 200 orders a month | Free; Essential $15/mo; Standard $79/mo; Growth $199/mo; Plus $999/mo (annual) | 2026-11-09 | | [BonusQR](https://bestloyaltyplatforms.com/tools/bonusqr) | Free, then $20/mo | Free forever: unlimited customers, 7 program types, 1 login | Free; Basic $20/mo; Premium $71/mo (billed quarterly, prices vary by country) | 2026-11-10 | | [FaveCard](https://bestloyaltyplatforms.com/tools/favecard) | Free, then $19/mo | Free forever: 1 stamp card, unlimited customers, browser-based card | Free; Pro $19/mo ($190/yr); Business $39/mo ($390/yr); premium tools free for 30 days, no card needed; prices vary by country | 2026-11-11 | | [LoyaltyLion](https://bestloyaltyplatforms.com/tools/loyaltylion) | Free, then $199/mo | Free plan for stores with up to 400 orders a month | Free (up to 400 orders/mo); Classic $199/mo (500 orders/mo); Advanced and Plus custom; 14-day trial via the Shopify App Store | 2026-11-11 | | [Yotpo Loyalty](https://bestloyaltyplatforms.com/tools/yotpo-loyalty) | Free, then $199/mo | Free plan with basic points campaigns and referrals | Free; Pro from $199/mo (500 orders included, then $0.05 to $0.20 per order); Premium and Enterprise custom | 2026-11-11 | | [Loopy Loyalty](https://bestloyaltyplatforms.com/tools/loopy-loyalty) | $25/mo | 15-day trial | Starter $25/mo, Growth $69/mo, Ultimate $95/mo (20% off yearly); 15-day free trial | 2026-11-10 | | [Square Loyalty](https://bestloyaltyplatforms.com/tools/square-loyalty) | $49/mo | 30-day trial | Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial | 2026-11-09 | | [Stamp Me](https://bestloyaltyplatforms.com/tools/stamp-me) | $49/mo | 30-day trial | Lite $49/mo (limited-time price), Pro $79/mo, Elite $199/mo; 30-day free trial, no card needed | 2026-11-09 | | [Kangaroo Rewards](https://bestloyaltyplatforms.com/tools/kangaroo-rewards) | $79/mo | Not listed | Core $79/mo, Plus $199/mo, Elite $349/mo, Enterprise custom | 2026-11-09 | | [Lightspeed Loyalty](https://bestloyaltyplatforms.com/tools/lightspeed-loyalty) | From $89/mo (with POS) | Free trial | Included in Lightspeed Retail: Basic $89/mo, Core $149/mo, Plus $289/mo billed yearly with Lightspeed Payments ($109, $179 and $339 billed monthly); free trial | 2026-11-11 | | [Boomerangme](https://bestloyaltyplatforms.com/tools/boomerangme) | $164/mo | 14-day trial | Business $199/mo ($164/mo yearly), Agency $259/mo, Franchise $299/mo, Enterprise custom; 14-day free trial | 2026-11-10 | | [Revio](https://bestloyaltyplatforms.com/tools/revio) | Custom pricing | Via demo | Custom, via demo | 2026-11-09 | | [Toast Loyalty](https://bestloyaltyplatforms.com/tools/toast-loyalty) | Quote via Toast | Via demo | Add-on to Toast POS; price via a Toast demo | 2026-11-10 | | [Clover Rewards](https://bestloyaltyplatforms.com/tools/clover-rewards) | In Clover Growth plans | Not listed | Included in Clover Essentials and Growth software plans (Retail Growth $84.95/mo plus hardware); the App Market lists a $0.01 pay-per-action loyalty fee | 2026-11-11 | ## What changes the price * **Locations.** Most tools charge per location or put more locations on a higher plan. Square Loyalty is $49/mo per location, and Loopy Loyalty’s Starter plan covers one location. * **Messaging.** Push notifications are often included, but SMS and email campaigns usually sit on higher plans or in a separate marketing add-on. * **Customers or orders.** Store-focused tools such as Smile.io price by monthly orders. Most in-store tools, including Loopy Loyalty, Kangaroo Rewards and BonusQR, allow unlimited customers. * **POS add-ons.** Square Loyalty and Toast Loyalty are add-ons to their POS, so the real cost includes the POS plan you are already paying for. * **Reward types.** Referrals and VIP tiers often unlock only on the middle or top plan. ## Free plans and free trials Smile.io, BonusQR, FaveCard, LoyaltyLion and Yotpo Loyalty have plans that stay free. The rest offer a trial or a demo: * [Revio](https://bestloyaltyplatforms.com/tools/revio): via demo * [Square Loyalty](https://bestloyaltyplatforms.com/tools/square-loyalty): 30-day trial * [Stamp Me](https://bestloyaltyplatforms.com/tools/stamp-me): 30-day trial * [Kangaroo Rewards](https://bestloyaltyplatforms.com/tools/kangaroo-rewards): not listed * [Loopy Loyalty](https://bestloyaltyplatforms.com/tools/loopy-loyalty): 15-day trial * [Toast Loyalty](https://bestloyaltyplatforms.com/tools/toast-loyalty): via demo * [Boomerangme](https://bestloyaltyplatforms.com/tools/boomerangme): 14-day trial * [Clover Rewards](https://bestloyaltyplatforms.com/tools/clover-rewards): not listed * [Lightspeed Loyalty](https://bestloyaltyplatforms.com/tools/lightspeed-loyalty): free trial For the full comparison of free options, see [the best free loyalty programs](https://bestloyaltyplatforms.com/best-free-loyalty-program). ## Costs that catch people out * **Plan limits:** Stamp Me includes 2 published programs on its base plans; each extra one is a one-time $15. * **Overage fees:** Smile.io prices by monthly orders and charges overage fees above the plan limit. * **Integration caps:** Kangaroo Rewards allows 1 integration on Core and 2 on Plus. * **Yearly billing:** some headline prices assume a yearly plan. Boomerangme is $164/mo billed yearly, $199 month to month. * **Printed materials:** QR posters and counter cards are cheap, but budget for them. ## What to budget A single café, salon or shop can start free or for about $25–$50 a month with a wallet stamp card. A business that wants points, tiers, referrals and push campaigns in one place should expect a mid-range plan or a quote. Ask for the price at the number of locations you will have in a year, not just today. Our ranking of these tools is in [the best loyalty program software](https://bestloyaltyplatforms.com/best-loyalty-program-software). ## Frequently asked questions ### How much does a loyalty program cost for a small business? Most loyalty software for a single location costs $25–$164 a month. Smile.io, BonusQR, FaveCard, LoyaltyLion and Yotpo Loyalty have free plans, and Revio, Toast Loyalty and Clover Rewards only quote a price after a demo. ### Is there a free loyalty program for small business? Yes. Smile.io: Free plan up to 200 orders a month. BonusQR: Free forever: unlimited customers, 7 program types, 1 login. FaveCard: Free forever: 1 stamp card, unlimited customers, browser-based card. LoyaltyLion: Free plan for stores with up to 400 orders a month. Yotpo Loyalty: Free plan with basic points campaigns and referrals. Free plans usually limit logins, messaging or orders. ### How much does Square Loyalty cost? Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial. ### Do loyalty programs pay for themselves? Usually, if they bring regulars back a little more often. A café paying $50 a month needs only a handful of extra visits a week to cover it. Track repeat visits for the first three months before deciding.