Best Loyalty Program Software in 2026: 14 tools compared
Updated 10 min read
We compared loyalty platforms on how fast customers can join, which reward types they support, what marketing tools come with them and what they really cost a small business.
Our pick
Revio
Best overall
- Wallet passes: customers join in seconds without installing an app
- Points, stamp cards, tiers, partner rewards, Spin to Win and leaderboards in one product
- Push notifications and targeted campaigns, including bonus-point challenges for quiet hours
The shortlist
- 1RevioBest overallCustom pricing
- 2
Square LoyaltyBest for Square POS users$49/mo - 3
Loopy LoyaltyBest simple wallet stamp card$25/mo - 4
Stamp MeBest digital stamp card$49/mo - 5
BonusQRBest free planFree, then $20/mo - 6
FaveCardBest low-cost stamp cardFree, then $19/mo - 7
Toast LoyaltyBest for Toast POS restaurantsQuote via Toast - 8
Clover RewardsBest for Clover POS usersIn Clover Growth plans - 9
Lightspeed LoyaltyBest for Lightspeed Retail shopsFrom $89/mo (with POS) - 10
Kangaroo RewardsBest for email + SMS marketing$79/mo - 11
BoomerangmeBest for many card types$164/mo - 12
Smile.ioBest for online storesFree, then $15/mo - 13
LoyaltyLionBest for scaling Shopify brandsFree, then $199/mo - 14
Yotpo LoyaltyBest for larger online storesFree, then $199/mo
1. Revio
Best overall
Best for cafés, restaurants, salons and shops that want points, stamps and tiers in one place.
What it is: A loyalty platform for local businesses, from revio.so. Points, rewards, stamp cards, tiers, referrals, campaigns and member activity live in one workspace, and customers join through an Apple Wallet or Google Wallet pass, with no app to download.
Strengths
- Wallet passes: customers join in seconds without installing an app
- Points, stamp cards, tiers, partner rewards, Spin to Win and leaderboards in one product
- Push notifications and targeted campaigns, including bonus-point challenges for quiet hours
- Rewards for referrals, reviews and social engagement
- Analytics on earning, redemptions and engagement
Limitations
- Built for physical locations, not for online-only e-commerce stores
- Pricing is quote-based: you book a demo to get a price
- No POS integration yet, so points are added outside your checkout rather than automatically
Pricing: Custom, via demo (checked 2026-11-09)
2. Square Loyalty
Best for Square POS users
Best for businesses already running Square POS.
What it is: The loyalty program built into Square. Customers earn points at the Square register, on Square Online or through Square Invoices, and points sit in the same customer directory as your sales.
Strengths
- Points by visit, by amount spent or by item and category
- VIP tiers with 1.5x, 2x and 3x points
- Customers enroll at the register with a phone number, and points count even on cash payments
- Automatic texts when customers earn points or rewards, plus bonus-point promotions
- Loyalty sales show up in Square reporting with no extra integration
Limitations
- Tied to Square: earning works through Square POS, Square Online and Square Invoices
- Apple Wallet pass is mentioned; Google Wallet is not
- Loyalty needs Square Plus at $49/mo per location; the free Square plan doesn’t include it
Pricing: Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial (checked 2026-11-09)
3. Loopy Loyalty
Best simple wallet stamp card
Best for single-location cafés, salons and studios that want a stamp card in Apple or Google Wallet and nothing more.
What it is: A digital stamp card platform from PassKit. Customers add the card to Apple Wallet or Google Wallet from a QR code or link, and staff stamp with the Stamper App on their own phones.
Strengths
- No app for customers: the card lives in Apple Wallet or Google Wallet
- Unlimited customers on every plan, with a low $25/mo starting price
- Push messages, iOS lock-screen notifications and location-based messages
- Zapier and Make connections, plus CSV export of customer data
Limitations
- Stamp cards only: points, tiers and referrals are not mentioned
- The Starter plan covers 1 card design and 1 location; more needs Growth ($69) or Ultimate ($95)
- No POS integration named, and no SMS or email messaging to customers
- No refunds, and cards are deleted after you cancel
Pricing: Starter $25/mo, Growth $69/mo, Ultimate $95/mo (20% off yearly); 15-day free trial (checked 2026-11-10)
4. Stamp Me
Best digital stamp card
Best for cafés and shops replacing a paper stamp card.
What it is: A digital stamp card platform. Customers collect stamps in the Stamp Me app, a web app or an Apple or Google Wallet pass, and staff stamp with a tap device, QR codes or a merchant app.
Strengths
- No app download needed: web app and Apple/Google Wallet options
- Several ways to stamp, including a tap-and-go device at the counter and single-use codes
- Rewards for purchases, birthdays, sign-ups and lapsed customers, plus scratch-and-win
- Push notifications and SMS, with Mailchimp and Zapier integrations
Limitations
- Built around stamp cards: no points-based tiers or referral program
- Base plans include 2 published programs; each extra one is a one-time $15
- The Lite plan has basic insights and limited marketing tools
Pricing: Lite $49/mo (limited-time price), Pro $79/mo, Elite $199/mo; 30-day free trial, no card needed (checked 2026-11-09)
5. BonusQR
Best free plan
Best for small businesses that want a real free plan and no POS integration.
What it is: A QR-based loyalty app for small businesses. Customers join in one click, get a personal QR code (in the web app, the BonusQR app or Apple and Google Wallet) and staff scan it with a phone.
Strengths
- Free forever plan with unlimited customers and stamp cards, cashback and visit rewards
- No POS needed: staff scan the customer’s QR code with a phone
- Paid plans add points, tiered stamp cards, referrals, push and email news, booking and an e-shop
- Shopify, WooCommerce and Zapier on paid plans
Limitations
- The free plan has one login and no push or email messages
- Referrals and tiered cashback need the $71/mo Premium plan
- No named POS integrations on the standard plans
Pricing: Free; Basic $20/mo; Premium $71/mo (billed quarterly, prices vary by country) (checked 2026-11-10)
6. FaveCard
Best low-cost stamp card
Best for cafés, salons and barbershops that want a simple stamp card with a free plan.
What it is: A digital stamp card platform for local businesses. Customers open the card on their phone from a QR code or link, with no app to download, and staff stamp it with the free FaveCard app on any smartphone.
Strengths
- Free plan with unlimited customers and a browser-based stamp card
- Apple Wallet and Google Wallet passes from the $19/mo Pro plan
- The Business plan adds campaigns, win-back messages, birthday offers and Google review requests
- Kiosk mode lets customers stamp their own card on a phone or tablet at the counter
- No hardware needed: staff scan cards with a smartphone
Limitations
- Stamp cards only: points, tiers and referrals are not mentioned
- Free and Pro run 1 card at a time with 1 login; more cards and staff logins need Business ($39/mo)
- No POS integrations, SMS or Zapier mentioned
- Prices depend on your country
Pricing: Free; Pro $19/mo ($190/yr); Business $39/mo ($390/yr); premium tools free for 30 days, no card needed; prices vary by country (checked 2026-11-11)
7. Toast Loyalty
Best for Toast POS restaurants
Best for restaurants already running Toast POS.
What it is: The loyalty program built into Toast, the restaurant POS. Guests earn points for dollars spent or visits, and points are tracked automatically with each purchase in-store and online.
Strengths
- Guests enrol at the register, from a digital receipt, when ordering online or from a sign-up link
- Points by spend or by visit, with rewards from free items to cash back
- Bonus rules like double-point days or extra points for takeout, plus birthday and welcome rewards
- Works with Toast Online Ordering, Toast Website and Toast Email Marketing
Limitations
- Only for restaurants on the Toast POS platform
- Toast doesn’t publish a Loyalty price: you get it through a demo
- Wallet passes, tiers and referrals are not mentioned
Pricing: Add-on to Toast POS; price via a Toast demo (checked 2026-11-10)
8. Clover Rewards
Best for Clover POS users
Best for businesses already running Clover POS.
What it is: The rewards program built into Clover POS. Customers earn points on purchases at the register, and you set how many points each discount, free item or perk costs. Rewards sync across your Clover devices and locations.
Strengths
- Included in select Clover software plans with no additional fee, per Clover
- Customers join with just a phone number or email
- Sign-up bonus, birthday treats and VIP perks
- Text, email and social promotions, plus private feedback from receipts
- Customers can track points, order ahead and pay in the Clover app
Limitations
- Only works on Clover POS
- Not on the Starter plan: in the retail pricing table, loyalty starts on Retail Growth at $84.95/mo plus hardware
- Points are 1 per dollar of pre-tax spend; stamp cards, referrals and wallet passes are not mentioned
- Clover does not import points from another loyalty platform
Pricing: Included in Clover Essentials and Growth software plans (Retail Growth $84.95/mo plus hardware); the App Market lists a $0.01 pay-per-action loyalty fee (checked 2026-11-11)
9. Lightspeed Loyalty
Best for Lightspeed Retail shops
Best for retail shops already running Lightspeed Retail POS.
What it is: The loyalty program built into Lightspeed Retail (X-Series) POS. Customers earn points automatically on in-store and online purchases, and points are tracked on their customer account with no physical card.
Strengths
- Included on every Lightspeed Retail plan, from Basic at $89/mo
- Points earned automatically, with custom points on specific products and double- or triple-point events
- Works for in-store and online sales
- Email and SMS messages and promotions
- Existing points balances can be imported from a CSV file
Limitations
- Only for Lightspeed Retail POS; the US Lightspeed Restaurant page points to third-party loyalty integrations
- Automated email flows, segmentation and birthday perks need the Advanced Marketing add-on
- Stamp cards, referrals and wallet passes are not mentioned
- The $89 price is billed yearly with Lightspeed Payments; monthly billing is $109
Pricing: Included in Lightspeed Retail: Basic $89/mo, Core $149/mo, Plus $289/mo billed yearly with Lightspeed Payments ($109, $179 and $339 billed monthly); free trial (checked 2026-11-11)
10. Kangaroo Rewards
Best for email + SMS marketing
Best for growing retail brands that want loyalty and email/SMS marketing together.
What it is: A loyalty and marketing platform that combines points and rewards with email, SMS and push campaigns, and connects to POS and e-commerce systems.
Strengths
- Wide range of rewards: points, tiers, cashback, gift cards, pay-with-points and spin-to-win
- Built-in email, SMS and push engine with segmentation and automated workflows
- Connects to 11 platforms, including Shopify, Lightspeed, Heartland and Mindbody
- Unlimited customers on every plan
- In-store tablet for sign-ups and surveys
Limitations
- Starts at $79/mo, and multi-location support needs the $199 Plus plan
- Integrations are capped on lower plans (1 on Core, 2 on Plus)
- A custom-branded app needs the $349 Elite plan; no wallet passes mentioned
Pricing: Core $79/mo, Plus $199/mo, Elite $349/mo, Enterprise custom (checked 2026-11-09)
11. Boomerangme
Best for many card types
Best for multi-location businesses and agencies that want many wallet card types and SMS.
What it is: A wallet loyalty platform for local businesses and agencies. Customers add a card to Apple or Google Wallet, and staff add stamps and points with a free browser-based scanner app.
Strengths
- Many card types: stamps, points, cashback, tiered rewards, memberships, discounts, coupons and gift cards
- Unlimited free push notifications, including geo-fenced pushes near your store
- Push, SMS and email automations
- Zapier, Make and Shopify connections, plus an API and webhooks
Limitations
- Expensive for one shop: plans start at $164/mo billed yearly ($199 monthly)
- No free plan, only a 14-day trial
- POS integrations are listed on the Franchise plan without naming specific systems
Pricing: Business $199/mo ($164/mo yearly), Agency $259/mo, Franchise $299/mo, Enterprise custom; 14-day free trial (checked 2026-11-10)
12. Smile.io
Best for online stores
Best for shopify and BigCommerce online stores.
What it is: A loyalty app for e-commerce brands, with points, referrals and VIP tiers built into checkout and customer accounts.
Strengths
- Free plan for small stores (up to 200 orders a month)
- Points and referrals on every plan, with 10+ ways to earn
- Klaviyo integration for loyalty emails
- Customers can earn and redeem in-store through Shopify POS
- Migration tools from other loyalty apps that keep balances and tiers
Limitations
- Only for Shopify and BigCommerce stores; other POS systems are not supported
- VIP tiers start on the $199/mo Growth plan
- Pricing scales with monthly orders, with overage fees above the limit
Pricing: Free; Essential $15/mo; Standard $79/mo; Growth $199/mo; Plus $999/mo (annual) (checked 2026-11-09)
13. LoyaltyLion
Best for scaling Shopify brands
Best for shopify stores that want points, referrals and loyalty analytics.
What it is: A loyalty platform for Shopify e-commerce brands. Shoppers earn points for purchases, referrals and reviews, and redeem them for vouchers and free products, online or in-store through Shopify POS.
Strengths
- Free plan for stores up to 400 orders a month, and a 14-day trial through the Shopify App Store
- Referrals, a branded rewards page and an onboarding manager on the $199/mo Classic plan
- Shopify POS for in-store earning (1 location on Classic, several on Advanced)
- Loyalty Pass add-on puts the program in Apple Wallet or Google Wallet
- Klaviyo, Attentive and 75+ other integrations
Limitations
- Shopify is the only store platform named; other POS systems are not mentioned
- Classic is $199/mo for 500 orders; Advanced and Plus are custom-priced
- VIP tiers and Loyalty Pass are paid add-ons on Classic
- The free plan’s features are not listed in detail
Pricing: Free (up to 400 orders/mo); Classic $199/mo (500 orders/mo); Advanced and Plus custom; 14-day trial via the Shopify App Store (checked 2026-11-11)
14. Yotpo Loyalty
Best for larger online stores
Best for e-commerce brands on Shopify, BigCommerce or WooCommerce that want points, referrals and VIP tiers.
What it is: Yotpo Loyalty & Referrals, a loyalty app for online stores. Shoppers earn points for purchases, account creation, birthdays, reviews and social actions, and redeem them for discounts, free products, free shipping or gift cards.
Strengths
- Free plan with points and referrals
- Many ways to earn, including reviews, social follows and punch cards
- Members can save their tier and points balance to Apple Wallet or Google Pay
- Works with Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce
- Klaviyo and other email integrations
Limitations
- Built for online stores; in-store use goes through Shopify POS
- Paid plans start at $199/mo for 500 orders, with per-order fees above that
- VIP tiers are on the custom-priced Premium plan
- No free trial of paid plans is mentioned
Pricing: Free; Pro from $199/mo (500 orders included, then $0.05 to $0.20 per order); Premium and Enterprise custom (checked 2026-11-11)
Side-by-side comparison
| Tool | Starting price | Free trial | Wallet passes | Stamp cards | Tiers | Referrals | Messaging | POS integrations |
|---|---|---|---|---|---|---|---|---|
| Revio | Custom pricing | Via demo | Apple + Google | Yes | Yes | Yes | Push, campaigns | None; runs alongside any POS |
| Square Loyalty | $49/mo | 30-day trial | Apple only | Visit-based points | Yes (3 tiers) | Not listed | Texts, email (in Plus) | Square only |
| Loopy Loyalty | $25/mo | 15-day trial | Apple + Google | Yes | Not listed | Not listed | Push, geo-push | Zapier, Make |
| Stamp Me | $49/mo | 30-day trial | Apple + Google | Yes | Not listed | Not listed | Push, SMS | Tap device; Zapier |
| BonusQR | Free, then $20/mo | Free plan | Apple + Google | Yes | Premium plan | Premium plan | Push, email (paid) | None needed; Shopify, Zapier |
| FaveCard | Free, then $19/mo | Free plan, 30-day trial | Apple + Google (paid) | Yes | Not listed | Not listed | Wallet push, email (Business) | Not listed |
| Toast Loyalty | Quote via Toast | Via demo | Not listed | Visit-based points | Not listed | Not listed | Email via Toast Marketing | Toast only |
| Clover Rewards | In Clover Growth plans | Not listed | Not listed | Not listed | Not listed | Not listed | Texts, email | Clover only |
| Lightspeed Loyalty | From $89/mo (with POS) | Free trial | Not listed | Not listed | Yes | Not listed | Email, SMS | Lightspeed Retail only |
| Kangaroo Rewards | $79/mo | Not listed | Not listed | Not listed | Yes | Not listed | Email, SMS, push | 11, incl. Shopify, Lightspeed |
| Boomerangme | $164/mo | 14-day trial | Apple + Google | Yes | Yes | Yes | Push, SMS, email | Zapier, Make, Shopify |
| Smile.io | Free, then $15/mo | Free plan | Not listed | No | From $199/mo | Yes | Email via Klaviyo | Shopify POS only |
| LoyaltyLion | Free, then $199/mo | Free plan, 14-day trial | Apple + Google (add-on) | Not listed | Add-on; in Advanced | From $199/mo | Email, SMS via integrations | Shopify POS only |
| Yotpo Loyalty | Free, then $199/mo | Free plan | Apple + Google | Punch cards | Premium (custom) | Yes | Email via Klaviyo | Shopify POS |
What to look for
- 01
Sign-up at the counter
If joining takes more than a few seconds, most customers skip it. Wallet passes and QR codes beat apps that need a download and an account.
- 02
The reward types you need
Stamp cards are easiest to understand, points handle different basket sizes, and tiers reward your best regulars. Check the tool supports the model you want before comparing anything else.
- 03
A way to bring people back
Rewards only work if customers remember them. Look for push notifications, texts or email to reach customers who haven’t visited in a while.
- 04
Fit with your till
Some tools only work inside one POS (Square Loyalty with Square, Smile.io with Shopify). Others are POS-independent and staff add stamps or points from a phone or tablet.
- 05
Price for one location
Compare what a single location pays per month, then what changes as you add locations, customers or orders.
What it costs
Prices run from free plans to a few hundred dollars a month for marketing-heavy platforms. Here is what each tool charges a single location.
- Revio: Custom, via demo
- Square Loyalty: Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial
- Loopy Loyalty: Starter $25/mo, Growth $69/mo, Ultimate $95/mo (20% off yearly); 15-day free trial
- Stamp Me: Lite $49/mo (limited-time price), Pro $79/mo, Elite $199/mo; 30-day free trial, no card needed
- BonusQR: Free; Basic $20/mo; Premium $71/mo (billed quarterly, prices vary by country)
- FaveCard: Free; Pro $19/mo ($190/yr); Business $39/mo ($390/yr); premium tools free for 30 days, no card needed; prices vary by country
- Toast Loyalty: Add-on to Toast POS; price via a Toast demo
- Clover Rewards: Included in Clover Essentials and Growth software plans (Retail Growth $84.95/mo plus hardware); the App Market lists a $0.01 pay-per-action loyalty fee
- Lightspeed Loyalty: Included in Lightspeed Retail: Basic $89/mo, Core $149/mo, Plus $289/mo billed yearly with Lightspeed Payments ($109, $179 and $339 billed monthly); free trial
- Kangaroo Rewards: Core $79/mo, Plus $199/mo, Elite $349/mo, Enterprise custom
- Boomerangme: Business $199/mo ($164/mo yearly), Agency $259/mo, Franchise $299/mo, Enterprise custom; 14-day free trial
- Smile.io: Free; Essential $15/mo; Standard $79/mo; Growth $199/mo; Plus $999/mo (annual)
- LoyaltyLion: Free (up to 400 orders/mo); Classic $199/mo (500 orders/mo); Advanced and Plus custom; 14-day trial via the Shopify App Store
- Yotpo Loyalty: Free; Pro from $199/mo (500 orders included, then $0.05 to $0.20 per order); Premium and Enterprise custom
How to choose
- Choose Revio if you want one wallet card that handles points, stamps, tiers and referrals, with push campaigns to bring customers back.
- Choose Square Loyalty if you already take payments on Square and want loyalty inside the same system.
- Choose Loopy Loyalty if you want the simplest, cheapest stamp card in Apple Wallet or Google Wallet.
- Choose Stamp Me if you want a digital stamp card that works like the paper one, with a tap device at the counter.
- Choose BonusQR if you want a real free plan and no POS integration, with staff scanning customers’ QR codes.
- Choose FaveCard if you want a simple digital stamp card with a free plan, and Apple or Google Wallet passes for $19/mo.
- Choose Toast Loyalty if you run a restaurant on Toast POS and want loyalty tied to every order.
- Choose Clover Rewards if you already run Clover POS on a Growth plan and want a basic points program at no extra cost.
- Choose Lightspeed Loyalty if you run a shop on Lightspeed Retail and want points and VIP tiers built into your POS.
- Choose Kangaroo Rewards if you want loyalty and email, SMS and push marketing in one tool, connected to your POS or e-commerce platform.
- Choose Boomerangme if you run several locations or an agency and want many wallet card types with push, SMS and email.
- Choose Smile.io if you run a Shopify or BigCommerce store and want points and referrals, starting on a free plan.
- Choose LoyaltyLion if you sell mainly online on Shopify and want points, referrals and retention analytics that can grow with you.
- Choose Yotpo Loyalty if you run a growing online store and want points, referrals and wallet passes, with room to add VIP tiers later.
The verdict
Revio is our pick for most local businesses: customers join with a wallet pass, and points, stamps, tiers and referrals live in one place. If you run Square or Toast, their built-in programs are the least work to switch on. Loopy Loyalty and Stamp Me suit a simple stamp card, BonusQR is the best free start, Kangaroo Rewards and Boomerangme suit businesses that want SMS and email built in, and Smile.io is for online stores.
How we compared
- Customer sign-up: how fast a customer can join at the counter, and whether they need an app.
- Setup: time from signup to the first customer earning a reward.
- Rewards and marketing: points, stamps, tiers, referrals and ways to reach quiet customers.
- Pricing: what a single location pays per month.
- Features: wallet passes, POS integrations and reporting.
Rankings weight what decides whether customers come back over feature counts. Read the full method.
Frequently asked questions
What is loyalty program software?
Software that tracks what customers earn (points, stamps or visits) and what they can redeem, and helps you bring them back with offers and messages.
Do customers need to download an app?
Not with most modern tools. Revio, Loopy Loyalty, Stamp Me, BonusQR and Boomerangme all offer Apple Wallet and Google Wallet cards, so customers join by scanning a QR code.
How much does loyalty program software cost?
For one location, expect anywhere from free (BonusQR’s free plan) to about $25–$80 a month for a wallet stamp card, and $160–$350 a month for platforms with SMS and email marketing built in.
Prices and features come from each vendor's own website, checked November 10, 2026.