Smile.io Review (2026): Pricing, Features and Alternatives
Updated Best for online storesBy Smile.io (smile.io)
A loyalty app for e-commerce brands, with points, referrals and VIP tiers built into checkout and customer accounts.
- Starting price
- Free, then $15/mo
- Free trial
- Free plan
- Wallet passes
- Not listed
- Messaging
- Email via Klaviyo
- POS integrations
- Shopify POS only
Overview
A loyalty app for e-commerce brands, with points, referrals and VIP tiers built into checkout and customer accounts.
It's best for shopify and BigCommerce online stores.
Key features
- Free plan for small stores (up to 200 orders a month)
- Points and referrals on every plan, with 10+ ways to earn
- Klaviyo integration for loyalty emails
- Customers can earn and redeem in-store through Shopify POS
- Migration tools from other loyalty apps that keep balances and tiers
| Wallet passes | Not listed |
|---|---|
| Stamp cards | No |
| Tiers | From $199/mo |
| Referrals | Yes |
| Messaging | Email via Klaviyo |
| POS and integrations | Shopify POS only |
| Free plan or trial | Free plan up to 200 orders a month |
What it’s like for your customers
Customers earn points and referral rewards through their account on your online store and redeem them at checkout. On Shopify POS they can also earn and redeem in-store. Loyalty emails go out through Klaviyo.
Strengths and limitations
Strengths
- Free plan for small stores (up to 200 orders a month)
- Points and referrals on every plan, with 10+ ways to earn
- Klaviyo integration for loyalty emails
- Customers can earn and redeem in-store through Shopify POS
- Migration tools from other loyalty apps that keep balances and tiers
Limitations
- Only for Shopify and BigCommerce stores; other POS systems are not supported
- VIP tiers start on the $199/mo Growth plan
- Pricing scales with monthly orders, with overage fees above the limit
Pricing
Free; Essential $15/mo; Standard $79/mo; Growth $199/mo; Plus $999/mo (annual).
Checked on smile.io on November 9, 2026.
Who it's for
A good fit if
- Shopify and BigCommerce online stores
- Free plan for small stores (up to 200 orders a month)
- Points and referrals on every plan, with 10+ ways to earn
Look elsewhere if
- Only for Shopify and BigCommerce stores; other POS systems are not supported
- VIP tiers start on the $199/mo Growth plan
- Pricing scales with monthly orders, with overage fees above the limit
The verdict
Smile.io is a strong pick for online stores, with a free plan up to 200 orders a month. It only works with Shopify and BigCommerce, so it is not an option for a café or salon on another till, and VIP tiers start at $199/mo.
Smile.io alternatives
RevioCustom pricingA loyalty platform for local businesses, from revio.so. Points, rewards, stamp cards, tiers, referrals, campaigns and member activity live in one workspace, and customers join through an Apple Wallet or Google Wallet pass, with no app to download.
Square Loyalty$49/moThe loyalty program built into Square. Customers earn points at the Square register, on Square Online or through Square Invoices, and points sit in the same customer directory as your sales.
Loopy Loyalty$25/moA digital stamp card platform from PassKit. Customers add the card to Apple Wallet or Google Wallet from a QR code or link, and staff stamp with the Stamper App on their own phones.
Frequently asked questions
How much does Smile.io cost?
Free; Essential $15/mo; Standard $79/mo; Growth $199/mo; Plus $999/mo (annual). Checked on smile.io on November 9, 2026.
Does Smile.io have a free plan or free trial?
Yes. Free plan up to 200 orders a month.
Does Smile.io work with Apple Wallet and Google Wallet?
Smile.io’s site doesn’t mention Apple Wallet or Google Wallet passes.
Which POS systems does Smile.io work with?
Smile.io lists: Shopify POS only.
What are the best Smile.io alternatives?
Revio, Square Loyalty and Loopy Loyalty. Revio (Custom pricing) suits cafés, restaurants, salons and shops that want points, stamps and tiers in one place. Square Loyalty ($49/mo) suits businesses already running Square POS. Loopy Loyalty ($25/mo) suits single-location cafés, salons and studios that want a stamp card in Apple or Google Wallet and nothing more.
Compared in
Facts from Smile.io's own site, checked November 9, 2026.