Toast Loyalty (Toast Rewards) Review (2026): Pricing, Features and Alternatives
Updated Best for Toast POS restaurantsBy Toast (pos.toasttab.com)
The loyalty program built into Toast, the restaurant POS. Guests earn points for dollars spent or visits, and points are tracked automatically with each purchase in-store and online.
- Starting price
- Quote via Toast
- Free trial
- Via demo
- Wallet passes
- Not listed
- Messaging
- Email via Toast Marketing
- POS integrations
- Toast only
Overview
The loyalty program built into Toast, the restaurant POS. Guests earn points for dollars spent or visits, and points are tracked automatically with each purchase in-store and online.
It's best for restaurants already running Toast POS.
Key features
- Guests enrol at the register, from a digital receipt, when ordering online or from a sign-up link
- Points by spend or by visit, with rewards from free items to cash back
- Bonus rules like double-point days or extra points for takeout, plus birthday and welcome rewards
- Works with Toast Online Ordering, Toast Website and Toast Email Marketing
| Wallet passes | Not listed |
|---|---|
| Stamp cards | Visit-based points |
| Tiers | Not listed |
| Referrals | Not listed |
| Messaging | Email via Toast Marketing |
| POS and integrations | Toast only |
| Free plan or trial | Via demo |
What it’s like for your customers
Guests enrol at the register, from a digital receipt, when ordering online or from a sign-up link. Points are added automatically with each purchase, in-store and online, and guests redeem them for free items or cash back.
Strengths and limitations
Strengths
- Guests enrol at the register, from a digital receipt, when ordering online or from a sign-up link
- Points by spend or by visit, with rewards from free items to cash back
- Bonus rules like double-point days or extra points for takeout, plus birthday and welcome rewards
- Works with Toast Online Ordering, Toast Website and Toast Email Marketing
Limitations
- Only for restaurants on the Toast POS platform
- Toast doesn’t publish a Loyalty price: you get it through a demo
- Wallet passes, tiers and referrals are not mentioned
Pricing
Add-on to Toast POS; price via a Toast demo.
Checked on pos.toasttab.com on November 10, 2026.
Who it's for
A good fit if
- Restaurants already running Toast POS
- Guests enrol at the register, from a digital receipt, when ordering online or from a sign-up link
- Points by spend or by visit, with rewards from free items to cash back
Look elsewhere if
- Only for restaurants on the Toast POS platform
- Toast doesn’t publish a Loyalty price: you get it through a demo
- Wallet passes, tiers and referrals are not mentioned
The verdict
For restaurants already on Toast, Toast Loyalty is the natural choice because it tracks points with every order and works with Toast Online Ordering. It only works on Toast POS, and Toast doesn’t publish a price, so you need a demo.
Toast Loyalty alternatives
RevioCustom pricingA loyalty platform for local businesses, from revio.so. Points, rewards, stamp cards, tiers, referrals, campaigns and member activity live in one workspace, and customers join through an Apple Wallet or Google Wallet pass, with no app to download.
Square Loyalty$49/moThe loyalty program built into Square. Customers earn points at the Square register, on Square Online or through Square Invoices, and points sit in the same customer directory as your sales.
Loopy Loyalty$25/moA digital stamp card platform from PassKit. Customers add the card to Apple Wallet or Google Wallet from a QR code or link, and staff stamp with the Stamper App on their own phones.
Frequently asked questions
How much does Toast Loyalty cost?
Add-on to Toast POS; price via a Toast demo. Checked on pos.toasttab.com on November 10, 2026.
Does Toast Loyalty have a free plan or free trial?
Toast Loyalty doesn’t list a free plan or trial; you get access through a demo.
Does Toast Loyalty work with Apple Wallet and Google Wallet?
Toast Loyalty’s site doesn’t mention Apple Wallet or Google Wallet passes.
Which POS systems does Toast Loyalty work with?
Toast Loyalty lists: Toast only.
What are the best Toast Loyalty alternatives?
Revio, Square Loyalty and Loopy Loyalty. Revio (Custom pricing) suits cafés, restaurants, salons and shops that want points, stamps and tiers in one place. Square Loyalty ($49/mo) suits businesses already running Square POS. Loopy Loyalty ($25/mo) suits single-location cafés, salons and studios that want a stamp card in Apple or Google Wallet and nothing more.
Compared in
Facts from Toast Loyalty's own site, checked November 10, 2026.