Square Loyalty Program & Card Review (2026): Pricing, Features and Alternatives
Updated Best for Square POS usersBy Square (squareup.com)
The loyalty program built into Square. Customers earn points at the Square register, on Square Online or through Square Invoices, and points sit in the same customer directory as your sales.
- Starting price
- $49/mo
- Free trial
- 30-day trial
- Wallet passes
- Apple only
- Messaging
- Texts, email (in Plus)
- POS integrations
- Square only
Overview
The loyalty program built into Square. Customers earn points at the Square register, on Square Online or through Square Invoices, and points sit in the same customer directory as your sales.
It's best for businesses already running Square POS.
Key features
- Points by visit, by amount spent or by item and category
- VIP tiers with 1.5x, 2x and 3x points
- Customers enroll at the register with a phone number, and points count even on cash payments
- Automatic texts when customers earn points or rewards, plus bonus-point promotions
- Loyalty sales show up in Square reporting with no extra integration
| Wallet passes | Apple only |
|---|---|
| Stamp cards | Visit-based points |
| Tiers | Yes (3 tiers) |
| Referrals | Not listed |
| Messaging | Texts, email (in Plus) |
| POS and integrations | Square only |
| Free plan or trial | 30-day trial |
What it’s like for your customers
Customers join at the register by entering their phone number, and points are added when they pay, even with cash. They get a text when they earn points or unlock a reward. An Apple Wallet pass is mentioned; Google Wallet is not.
Strengths and limitations
Strengths
- Points by visit, by amount spent or by item and category
- VIP tiers with 1.5x, 2x and 3x points
- Customers enroll at the register with a phone number, and points count even on cash payments
- Automatic texts when customers earn points or rewards, plus bonus-point promotions
- Loyalty sales show up in Square reporting with no extra integration
Limitations
- Tied to Square: earning works through Square POS, Square Online and Square Invoices
- Apple Wallet pass is mentioned; Google Wallet is not
- Loyalty needs Square Plus at $49/mo per location; the free Square plan doesn’t include it
Pricing
Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial.
Checked on squareup.com on November 9, 2026.
Who it's for
A good fit if
- Businesses already running Square POS
- Points by visit, by amount spent or by item and category
- VIP tiers with 1.5x, 2x and 3x points
Look elsewhere if
- Tied to Square: earning works through Square POS, Square Online and Square Invoices
- Apple Wallet pass is mentioned; Google Wallet is not
- Loyalty needs Square Plus at $49/mo per location; the free Square plan doesn’t include it
The verdict
If you already run Square POS, Square Loyalty is the easiest option: nothing to integrate and the data sits next to your sales. It needs Square Plus at $49/mo per location, and it only works within Square, so it is not an option if you use another till.
Square Loyalty alternatives
RevioCustom pricingA loyalty platform for local businesses, from revio.so. Points, rewards, stamp cards, tiers, referrals, campaigns and member activity live in one workspace, and customers join through an Apple Wallet or Google Wallet pass, with no app to download.
Loopy Loyalty$25/moA digital stamp card platform from PassKit. Customers add the card to Apple Wallet or Google Wallet from a QR code or link, and staff stamp with the Stamper App on their own phones.
Stamp Me$49/moA digital stamp card platform. Customers collect stamps in the Stamp Me app, a web app or an Apple or Google Wallet pass, and staff stamp with a tap device, QR codes or a merchant app.
Frequently asked questions
How much does Square Loyalty cost?
Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial. Checked on squareup.com on November 9, 2026.
Does Square Loyalty have a free plan or free trial?
Square Loyalty has a 30-day free trial but no free-forever plan.
Does Square Loyalty work with Apple Wallet and Google Wallet?
Square Loyalty mentions an Apple Wallet pass. Google Wallet is not mentioned.
Which POS systems does Square Loyalty work with?
Square Loyalty lists: Square only.
What are the best Square Loyalty alternatives?
Revio, Loopy Loyalty and Stamp Me. Revio (Custom pricing) suits cafés, restaurants, salons and shops that want points, stamps and tiers in one place. Loopy Loyalty ($25/mo) suits single-location cafés, salons and studios that want a stamp card in Apple or Google Wallet and nothing more. Stamp Me ($49/mo) suits cafés and shops replacing a paper stamp card.
Compared in
- Best Loyalty Program Software in 2026
- Best Free Loyalty Programs and Free Loyalty Cards for Small Business in 2026
- Best Digital Punch Card Apps in 2026
- Best Restaurant Loyalty Programs and Apps in 2026
- Best Loyalty Programs for Small Business in 2026
- Best Retail Loyalty Programs in 2026
- Best Coffee Shop and Café Loyalty Programs in 2026
- Best Salon Loyalty Programs in 2026
- Best Car Wash Loyalty Programs in 2026
- Best Pizza Shop Loyalty Programs in 2026
- Best Spa and Med Spa Loyalty Programs in 2026
Facts from Square Loyalty's own site, checked November 9, 2026.