Yotpo Loyalty Review (2026): Pricing, Features and Alternatives
Updated Best for larger online storesBy Yotpo (yotpo.com)
Yotpo Loyalty & Referrals, a loyalty app for online stores. Shoppers earn points for purchases, account creation, birthdays, reviews and social actions, and redeem them for discounts, free products, free shipping or gift cards.
- Starting price
- Free, then $199/mo
- Free trial
- Free plan
- Wallet passes
- Apple + Google
- Messaging
- Email via Klaviyo
- POS integrations
- Shopify POS
Overview
Yotpo Loyalty & Referrals, a loyalty app for online stores. Shoppers earn points for purchases, account creation, birthdays, reviews and social actions, and redeem them for discounts, free products, free shipping or gift cards.
It's best for e-commerce brands on Shopify, BigCommerce or WooCommerce that want points, referrals and VIP tiers.
Key features
- Free plan with points and referrals
- Many ways to earn, including reviews, social follows and punch cards
- Members can save their tier and points balance to Apple Wallet or Google Pay
- Works with Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce
- Klaviyo and other email integrations
| Wallet passes | Apple + Google |
|---|---|
| Stamp cards | Punch cards |
| Tiers | Premium (custom) |
| Referrals | Yes |
| Messaging | Email via Klaviyo |
| POS and integrations | Shopify POS |
| Free plan or trial | Free plan with basic points campaigns and referrals |
What it’s like for your customers
Shoppers earn points for creating an account on your store, then for purchases, reviews, birthdays and other actions. They redeem points for discounts, free products or free shipping, including through a redemption widget at checkout. Members can also save their tier and points balance to Apple Wallet or Google Pay.
Strengths and limitations
Strengths
- Free plan with points and referrals
- Many ways to earn, including reviews, social follows and punch cards
- Members can save their tier and points balance to Apple Wallet or Google Pay
- Works with Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce
- Klaviyo and other email integrations
Limitations
- Built for online stores; in-store use goes through Shopify POS
- Paid plans start at $199/mo for 500 orders, with per-order fees above that
- VIP tiers are on the custom-priced Premium plan
- No free trial of paid plans is mentioned
Pricing
Free; Pro from $199/mo (500 orders included, then $0.05 to $0.20 per order); Premium and Enterprise custom.
Checked on yotpo.com on November 11, 2026.
Who it's for
A good fit if
- E-commerce brands on Shopify, BigCommerce or WooCommerce that want points, referrals and VIP tiers
- Free plan with points and referrals
- Many ways to earn, including reviews, social follows and punch cards
Look elsewhere if
- Built for online stores; in-store use goes through Shopify POS
- Paid plans start at $199/mo for 500 orders, with per-order fees above that
- VIP tiers are on the custom-priced Premium plan
- No free trial of paid plans is mentioned
The verdict
Yotpo is built for e-commerce brands, not for a café or salon taking payments at a counter. The free plan is fine for a small Shopify store, but the jump to $199/mo is steep and tiers need a custom quote. A local shop with a small web store is better served by a cheaper app.
Yotpo Loyalty alternatives
RevioCustom pricingA loyalty platform for local businesses, from revio.so. Points, rewards, stamp cards, tiers, referrals, campaigns and member activity live in one workspace, and customers join through an Apple Wallet or Google Wallet pass, with no app to download.
Square Loyalty$49/moThe loyalty program built into Square. Customers earn points at the Square register, on Square Online or through Square Invoices, and points sit in the same customer directory as your sales.
Loopy Loyalty$25/moA digital stamp card platform from PassKit. Customers add the card to Apple Wallet or Google Wallet from a QR code or link, and staff stamp with the Stamper App on their own phones.
Frequently asked questions
How much does Yotpo Loyalty cost?
Free; Pro from $199/mo (500 orders included, then $0.05 to $0.20 per order); Premium and Enterprise custom. Checked on yotpo.com on November 11, 2026.
Does Yotpo Loyalty have a free plan or free trial?
Yes. Free plan with basic points campaigns and referrals.
Does Yotpo Loyalty work with Apple Wallet and Google Wallet?
Yes. Customers can add their Yotpo Loyalty card to Apple Wallet and Google Wallet.
Which POS systems does Yotpo Loyalty work with?
Yotpo Loyalty lists: Shopify POS.
What are the best Yotpo Loyalty alternatives?
Revio, Square Loyalty and Loopy Loyalty. Revio (Custom pricing) suits cafés, restaurants, salons and shops that want points, stamps and tiers in one place. Square Loyalty ($49/mo) suits businesses already running Square POS. Loopy Loyalty ($25/mo) suits single-location cafés, salons and studios that want a stamp card in Apple or Google Wallet and nothing more.
Compared in
Facts from Yotpo Loyalty's own site, checked November 11, 2026.