How Much Does a Loyalty Program Cost? (2026 Prices)
Updated
Loyalty program software for one location costs between $25 and $164 a month for the tools that publish a price. Smile.io, BonusQR, FaveCard, LoyaltyLion and Yotpo Loyalty have free plans, while Revio, Toast Loyalty and Clover Rewards only give a price after a demo. What you pay depends mostly on the number of locations, the messaging you need and whether loyalty is an add-on to your POS.
Loyalty program prices compared
Every price comes from the vendor’s own pricing page, for one location, cheapest first.
| Tool | From | Free plan or trial | All plans | Checked |
|---|---|---|---|---|
| Smile.io | Free, then $15/mo | Free plan up to 200 orders a month | Free; Essential $15/mo; Standard $79/mo; Growth $199/mo; Plus $999/mo (annual) | 2026-11-09 |
| BonusQR | Free, then $20/mo | Free forever: unlimited customers, 7 program types, 1 login | Free; Basic $20/mo; Premium $71/mo (billed quarterly, prices vary by country) | 2026-11-10 |
| FaveCard | Free, then $19/mo | Free forever: 1 stamp card, unlimited customers, browser-based card | Free; Pro $19/mo ($190/yr); Business $39/mo ($390/yr); premium tools free for 30 days, no card needed; prices vary by country | 2026-11-11 |
| LoyaltyLion | Free, then $199/mo | Free plan for stores with up to 400 orders a month | Free (up to 400 orders/mo); Classic $199/mo (500 orders/mo); Advanced and Plus custom; 14-day trial via the Shopify App Store | 2026-11-11 |
| Yotpo Loyalty | Free, then $199/mo | Free plan with basic points campaigns and referrals | Free; Pro from $199/mo (500 orders included, then $0.05 to $0.20 per order); Premium and Enterprise custom | 2026-11-11 |
| Loopy Loyalty | $25/mo | 15-day trial | Starter $25/mo, Growth $69/mo, Ultimate $95/mo (20% off yearly); 15-day free trial | 2026-11-10 |
| Square Loyalty | $49/mo | 30-day trial | Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial | 2026-11-09 |
| Stamp Me | $49/mo | 30-day trial | Lite $49/mo (limited-time price), Pro $79/mo, Elite $199/mo; 30-day free trial, no card needed | 2026-11-09 |
| Kangaroo Rewards | $79/mo | Not listed | Core $79/mo, Plus $199/mo, Elite $349/mo, Enterprise custom | 2026-11-09 |
| Lightspeed Loyalty | From $89/mo (with POS) | Free trial | Included in Lightspeed Retail: Basic $89/mo, Core $149/mo, Plus $289/mo billed yearly with Lightspeed Payments ($109, $179 and $339 billed monthly); free trial | 2026-11-11 |
| Boomerangme | $164/mo | 14-day trial | Business $199/mo ($164/mo yearly), Agency $259/mo, Franchise $299/mo, Enterprise custom; 14-day free trial | 2026-11-10 |
| Revio | Custom pricing | Via demo | Custom, via demo | 2026-11-09 |
| Toast Loyalty | Quote via Toast | Via demo | Add-on to Toast POS; price via a Toast demo | 2026-11-10 |
| Clover Rewards | In Clover Growth plans | Not listed | Included in Clover Essentials and Growth software plans (Retail Growth $84.95/mo plus hardware); the App Market lists a $0.01 pay-per-action loyalty fee | 2026-11-11 |
What changes the price
- Locations. Most tools charge per location or put more locations on a higher plan. Square Loyalty is $49/mo per location, and Loopy Loyalty’s Starter plan covers one location.
- Messaging. Push notifications are often included, but SMS and email campaigns usually sit on higher plans or in a separate marketing add-on.
- Customers or orders. Store-focused tools such as Smile.io price by monthly orders. Most in-store tools, including Loopy Loyalty, Kangaroo Rewards and BonusQR, allow unlimited customers.
- POS add-ons. Square Loyalty and Toast Loyalty are add-ons to their POS, so the real cost includes the POS plan you are already paying for.
- Reward types. Referrals and VIP tiers often unlock only on the middle or top plan.
Free plans and free trials
Smile.io, BonusQR, FaveCard, LoyaltyLion and Yotpo Loyalty have plans that stay free. The rest offer a trial or a demo:
- Revio: via demo
- Square Loyalty: 30-day trial
- Stamp Me: 30-day trial
- Kangaroo Rewards: not listed
- Loopy Loyalty: 15-day trial
- Toast Loyalty: via demo
- Boomerangme: 14-day trial
- Clover Rewards: not listed
- Lightspeed Loyalty: free trial
For the full comparison of free options, see the best free loyalty programs.
Costs that catch people out
- Plan limits: Stamp Me includes 2 published programs on its base plans; each extra one is a one-time $15.
- Overage fees: Smile.io prices by monthly orders and charges overage fees above the plan limit.
- Integration caps: Kangaroo Rewards allows 1 integration on Core and 2 on Plus.
- Yearly billing: some headline prices assume a yearly plan. Boomerangme is $164/mo billed yearly, $199 month to month.
- Printed materials: QR posters and counter cards are cheap, but budget for them.
What to budget
A single café, salon or shop can start free or for about $25–$50 a month with a wallet stamp card. A business that wants points, tiers, referrals and push campaigns in one place should expect a mid-range plan or a quote. Ask for the price at the number of locations you will have in a year, not just today.
Our ranking of these tools is in the best loyalty program software.
Frequently asked questions
How much does a loyalty program cost for a small business?
Most loyalty software for a single location costs $25–$164 a month. Smile.io, BonusQR, FaveCard, LoyaltyLion and Yotpo Loyalty have free plans, and Revio, Toast Loyalty and Clover Rewards only quote a price after a demo.
Is there a free loyalty program for small business?
Yes. Smile.io: Free plan up to 200 orders a month. BonusQR: Free forever: unlimited customers, 7 program types, 1 login. FaveCard: Free forever: 1 stamp card, unlimited customers, browser-based card. LoyaltyLion: Free plan for stores with up to 400 orders a month. Yotpo Loyalty: Free plan with basic points campaigns and referrals. Free plans usually limit logins, messaging or orders.
How much does Square Loyalty cost?
Included in Square Plus, $49/mo per location, which also adds email and text marketing; 30-day free trial.
Do loyalty programs pay for themselves?
Usually, if they bring regulars back a little more often. A café paying $50 a month needs only a handful of extra visits a week to cover it. Track repeat visits for the first three months before deciding.